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Fruit is everything, corporate identity another. Soon after registration in early 2015, the cooperative needed a logo to kick start its operations.

Due to the haphazard way in which the initial cooperative logo was chosen and designed, not much thought was given to the fact that it would be used for Corporate Identity and Marketing.

It was during the very first meeting board members had where the initial logo was circulated for comment and subsequently accepted. Looking back, one can openly declare that was a period of error and trial - everybody goes through that.

When looking at it, the initial logo(a crest embedded with the letters MTD) lacked something.

Although the cooperative is a grass root cultural development movement, we also see ourselves as a business in the trade of Indigenous African Music and Dance Products and Services.

For this reason, we had to consider the constructive criticism we received from some quarters and the need to position the cooperative as lively, ambitious and focused.

Our mission; “to undertake the production, documentation, packaging, marketing and selling of Indigenous African Music and Dance products and services locally, provincially, nationally and internationally” needs to be supported by a corporate identity that is not only symbolic of the Dinaka/Kiba genre and how its practiced but also speak to the aspirations we have to become Africa’s future indigenous knowledge instigator going into the 22nd century.

Taking from the experience we have thus far acquired in our interaction with Professional Development Coordinators at the Arts and Culture Trust who have supported us during the projects 2nd Annual Molepo Dinaka/Kiba Festival and Immortalizing the memory of Dinaka/Kiba practitioners respectively, it was only sensible that we make a u-turn.

The new logo, with light and dark green colours contains the Springbok Horn - a central part of Dinaka/Kiba Music and Dance.

Just like many Indigenous communities around the world, Dinaka/Kiba practitioners use animal skins and horns for their traditional instruments and costumes. Once transformed through a careful process of preparation, the springbok horn is called lepapate - an instrument used to call practitioners to attention during public site performances.

This new look and feel has been approved as our corporate identity starting from the year 2016 going forward.

By Molepo Traditional Dance Cooperative Limited

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